We all know that having a mobile-friendly website is more important than ever. While Google’s so-called Mobilegeddon may have been the catalyst some website owners needed to start thinking about that long-overdue redesign, trying to maintain your mobile search results is only a minor piece of the puzzle. Websites that are optimized for mobile devices tend to convert better and increase consumer loyalty. After all, it doesn’t really matter if people are finding your website if they aren’t using it
Good responsive web design is a solution for today, tomorrow, and many years to come. As technology continues to change at a rapid pace, only responsive design keeps up. It meets the needs of all browsers, all devices, and all screen sizes. Other mobile-friendly options depend entirely on today’s standards. If the technology changes, a mobile website can quickly become obsolete. While responsive design will certainly one day be replaced by something else, it has the most potential for longevity of anything available today.
If your site is like most websites, Google brings you more traffic than any other source. Google now estimates that more than half of all searches are performed on mobile devices. If you aren’t seeing it yet, you may soon see mobile organic search outperform desktop organic search. While Google doesn’t explicitly favor one method of mobile optimization over another in the rankings, the search engine does recommend using responsive design. Doing what your biggest referrer tells you to do seems like a no-brainer.
Your customers aren’t using just one device to access your website. In fact, over half of online consumers use multiple devices when shopping for a product. They might begin their research on a mobile device and then return to your site later to make a purchase or complete a contact form via their desktop. What if your desktop site doesn’t match the look and feel of your mobile site? You might end up losing the sale. With responsive design, you ensure your customers will get a consistent experience across all devices.
There’s no guessing with responsive design. The website responds to any device to provide an ideal user experience. Whether your customer is using a smart phone, phablet, tablet, lap top, or desktop, you know they are going to see the site you want them to see. With other methods of mobile optimization, you are really only optimizing for a specific device. This means you have to guess which screen size your customers are going to be using. Will they get the mobile site or not? With responsive design, you don’t have to worry about this, giving you more control over what your customers see.
There’s no doubt that responsive design is more complex than a traditional desktop website. However, having one responsive website requires a lot less work than having two separate websites. When you opt for a separate mobile website, you need to build two different sites. With responsive, it’s all the same. This not only saves time and money in the original design stage, but it also will make life a lot easier on your development team. When you need to make a change to your website, it’s all done in one place.